Charlene Sarmiento is the director of marketing and communications at Northern Virginia Family Service (NVFS). She leads the development of the organization’s marketing and communications strategy, strengthens brand awareness and builds brand connections with NVFS, a nearly 100-year-old nonprofit organization. She leads NVFS’ content creation, social media, brand management and public relations.
Prior to joining NVFS in March 2022, Charlene worked in marketing, brand development, communications and public relations at Goodwill Industries International, a social enterprise and North America’s leading nonprofit provider of education, job training and career services for millions of people with disadvantages and disabilities. During Charlene’s time at Goodwill, she led the development of multimedia storytelling and video projects, managed national marketing and communications campaigns and provided MarComm counsel to 155 local Goodwill organizations.
Prior to her career in nonprofit communications and marketing, Charlene worked in television news as a writer for WJLA-TV and a news producer for Voice of America television. Charlene has a bachelor of arts degree in global studies from the University of California, Santa Barbara and a masters of business administration (MBA) from the University of Maryland Robert H. Smith School of Business.
Contact Charlene at csarmiento@nvfs.org or (571) 462-7226.